Who are Noughtilus?

Created for marketers, CEO's, entrepreneurs and CSR pioneers by marketers, entrepreneurs and CSR pioneers. Noughtilus has been created by the marketing solutions company be the brand experience with marketing and sustainability expertise from the leading sustainable marketing agency Clownfish and Anthony Kleanthous, a Senior Policy Adviser with WWF-UK.

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Environmental impact evaluation for marketing & communications

Noughtilus is online and forecasts and measures the environmental impact of marketing campaigns, enabling;

• brand value protection in environmentally conscious markets
• marketing mix to be optimized for effectiveness and lower environmental impact
• demonstration of commitment to reducing environmental impact

Learn more about how Noughtilus works

Focus on the big stuff?

The environmental impacts of the communications industry have been largely overlooked; but they are significant:

• Paper manufacture is the fourth largest user of energy (USA)
• 2,680,000,000 magazines and 8,395,000,000 newspapers are printed annually (UK)
• Estimated 2% USA energy used to power servers
• Guesstimates of the number of servers used to power Google range from 200,000- 450,000

Why marketing needs to take responsibility for its impact