Solution
What is Noughtilus?
Noughtilus is online and forecasts and measures the environmental impact of marketing campaigns, enabling;
- brand value protection in environmentally conscious markets
- marketing mix to be optimized for effectiveness and lower environmental impact
- demonstration of commitment to reducing environmental impact
- impact reduction decisions to be made
Clients and their agencies can access a common system and database to ensure compliance and consistency and to develop increasingly accurate benchmarks over time. By consulting a variety of organisations, academics and environmental consultants, Noughtilus has populated a database that powers their web-based tool, and enables you to easily calculate and scale the environmental impacts of your marketing activities.
Noughtilus is based upon WRI/WBCSD rules/ standards, the same rules and standards underpinning other initiatives in the market such as CDP and the Carbon Trust approach to footprinting. Noughtlius is unique in that it specifically analysis the carbon footprint of the marketing supply chain to empower marketers with knowledge and understanding to manage their carbon impact.
Noughtilus can help...
- Anticipate, manage and reduce the environmental impacts of your marketing campaign
- Improve your eco-efficiency and help you deliver greater environmental benefits to your business and customers
- Record improvements over time and demonstrate your commitment to responsible business practice
- Educate your staff and your suppliers
- Demonstrate responsible communications strategies to consumers
- Manage risks associated with non-compliance with certain standards of environmental performance
Forecasting, analysing
Noughtilus can be used as both a forecasting tool and an analytical tool. At its present phase one stage Noughtilus will calculate the carbon dioxide equivalent (kg) from your marketing activities. This is currently being extended to include water consumed (kl), e-waste generated (kg) and land disturbance with additional impact factors planned to provide a complete impact assessment.
Noughtilus is an exciting and dynamic tool that will be continually updated as science and data availability evolves and also as clients needs change and evolve. Different to existing carbon calculators, Noughtilus is a marketing specific tool that is comprehensive in scope and considers the impacts of all domains of the marketing and communications industry. Once all campaign details are entered the environmental assessment is immediate, providing an accurate audit without the time constraints and costs of using environmental impact consultants.
As a forecasting tool, Noughtilus allows the user to compare the environmental impacts of different marketing campaigns and assist in making a sustainable campaign choice. As an analytical tool, users can perform an environmental audit of an existing marketing campaign such as a corporate event, a conference, or a cinema or press campaign. Noughtilus provides regional and country specific responses, enabling users to compare marketing operations and campaigns across different countries.
Usability
Noughtilus understands that in the fast changing world of corporate marketing, campaign details and information are not always easily accessible or available to those working in CSR. Noughtilus accommodates for this.
Flexible. Noughtilus is set up for multiple users so within a single organisation the relevant people from their specific domains (HR, creative, media) are able to input the information required enabling a fast, accurate and effortless environmental audit.
Customise. Whether you require a comprehensive environmental analysis or a more generic estimation or overview of the environmental impacts, Noughtilus can do it. In Noughtilus you create and build your campaign and choose what campaign components are to be forecasted or analysed.
Scope. Noughtilus has been set up to encapsulate a wealth of campaign variables to account for the diverse, dynamic and changing approaches to modern marketing and advertising. Noughtilus�s self-assessment options give the user the opportunity to include campaign specific environmental impact data. It also enables the user to identify and includes any environmentally friendly practices within campaign activities (such as green office practices or using sustainable hotels).
Marketing channels currently in scope include; direct mail,online (various), press, PR, TV, cinema.
Top 4 reasons to join Noughtilus
